THE BLOG
While brands chase elite visibility, the everyday customer, the one driving real growth, is walking into stores unserved. There is a fundamental imbal...
AI Can Define Your Brand. It Can’t Make You Feel It.
In my last article, I wrote about a sales experience where AI opened the door—but human behavior...
I almost deleted the email.
It was from a thought leadership company reaching out to me—something I get often and rarely open. But this one was diffe...
The bike industry is buzzing with phrases like “The bike industry is in BIG TROUBLE,” “Just getting by,” and “Half of the bike stores will be closed i...
In the ever-evolving landscape of leadership, the question isn’t just about whether you lead effectively, but how you lead. One of the critical distin...
As we continue exploring alternatives to our discount-driven culture, the concept of anticipation stands out.
This week, many of us are recovering fr...
As we brace for the retail juggernaut of Black Friday, Small Business Saturday, and Cyber Monday, there's no denying the stakes. These days aren’t jus...
I recently read an article about Veterans Day that touched on the concept of loss resulting from the spoils of war. This loss is, in essence, the pric...
Last week, we started our series on discussing discounting vs. reciprocity. This week, with Election Day upon us, I can already feel the anxiety tryin...
Over the coming weeks, we’re diving deep into an often-overlooked force in retail: discounting. If you’ve worked with The Mann Group, you know our sta...
Now that we’ve introduced how to cultivate the achievement mindset, let’s walk you through the steps to implement this practice for yourself or your t...
If you’ve been following along, we’ve been building a powerful hypothesis: the Achiever Mindset can be trained. At the heart of this idea lies a cruci...
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