As we continue exploring alternatives to our discount-driven culture, the concept of anticipation stands out.

This week, many of us are recovering from Thanksgiving—a holiday often accompanied by stress. From orchestrating the perfect timing for side dishes to ensuring the meat is cooked and ready to serve, even the smallest details can become overwhelming. When we’re under stress, we often struggle to articulate what we truly need.

Have you ever noticed how the question, "How can I help?", though well-intentioned, can sometimes add to the overwhelm? It’s a familiar scenario: instead of feeling supported, we’re paralyzed by the need to figure out an answer.

This dynamic applies not only to personal interactions but also to how we approach our customers. Discounting fosters a mindset of lack—both for the giver and the receiver. We assume customers are only looking for deals, so we start with, “Everything in the store is 50% off today!” It’s disconnected and transactional—a taking mindset.

But what if we shifted our approach? What if, instead of asking, “How can I help?” or offering discounts, we embraced a giving mindset? Anticipation is the key. Instead of waiting for direction, look around and identify what needs to be done. Whether it’s tackling Thanksgiving dishes or clearing the trash, there’s always an opportunity to act.

Ask yourself: Am I a giver or a taker? Then, without seeking recognition, take action. Begin to see those around you—your team, customers, and community—as assets and partners. When everyone feels seen and valued, an inclusive culture begins to take shape, and everyone’s needs are met.

This holiday season, let’s move beyond strategies focused on taking and discounting. Instead, let’s create strategies rooted in anticipating and giving.

I still remember the moment I realized all that went into creating Christmas traditions. As a new mom, I wanted to recreate the magic my mother had made for us, but I had no idea how much time and energy it required. My mother had seamlessly crafted a magical world for us without ever revealing the effort behind it.

That is the essence of anticipation and giving—turning what might feel like lack (discounting) into an abundant experience for everyone.

What does this look like for you? We’d love to hear your thoughts.